The Day My AI Told Me to Skip the Expert
My AI confidently advised bypassing the vendor’s technical support team. It was wrong — and gave no warning it might be. Why missing context makes AI advice sound identical whether it is right or not.
Authority Marketing
Why Experts Struggle to Explain and Sell Their Services and How to Package Your Expertise
In this Digital Rapport® Podcast episode, I explore why so many brilliant experts—especially heart-centred coaches and consultants—struggle to clearly explain and sell what they do online. It’s rarely a confidence issue. More often, it’s because no one has shown them how to properly structure and package their expertise into a …
5 Step Guide: How To Write a Book For Expert Positioning as a Coach or Consultant
Today, anyone can be a best-selling author. But what’s the best way to develop a book idea and write a book as a coach or a consultant? The internet allows anyone to publish and distribute their own non-fiction book that shares their expertise with the world. We no longer have …
How To Become an Author and Position Yourself as An Expert In Your Respected Niche
Do you ever ask yourself How To Become an Author? Do you have a book inside you screaming to get out? Do you want to become an expert author, but you’re not sure you have what it takes? One of the main barriers potential authors face is that they think, …
A Guide to Social Selling in 2024
5 Tools Everyone in the Social Selling Game Should Be Using Social selling involves connecting with your prospects on social media and engaging them through one-on-one conversation. The result is a meaningful relationship where you learn about their needs, and they learn about the unique value you offer. It takes …
Maximize Your Impact: Expert Revenue Strategies for Authors, Coaches & Consultants with Janet Switzer
Podcast Welcome to another episode of the Digital Rapport® Master Series Podcast, where we dive deep into the minds of world-class experts in communication, connection, and marketing. Today, I am honoured to welcome Janet Switzer, a revenue-generating powerhouse who has been the driving force behind some of the biggest names in …
How To Create Your Personal Brand and Grow Your Reputation as an Expert Online
Personal branding = marketing strategy focused on you. It requires you to work out who you really are (your skills, values, passions, and personality), Who you want to serve (your target market or audience) How you differ from the competition (your unique niche). Create a consistent, targeted impression that helps you …
How To Sell? Help “I’m Not a Salesperson!” But Sales Is a Skill and You Can Learn It to Overcome Objections
How to sell and overcome objections is a common question. People don’t want to be seen as being salesy. But every business owner knows that at some point, you have to sell. But what if you’re not a “born” salesperson? And how do you do it without being salesy? Sales …
7-Figure Lifestyle Business Behaviours That Could Unlock Your Life
Steve Chou of “My Wife Quit Her Job” fame has made a list of 12 things he learned two different 7 figure lifestyle business.He created the businesses so that his wife could quit her job to stay home with the children, and because he wanted to spend plenty of time …
Gain Expert Positioning with Word of Mouth Marketing
Are you trying to become an authority in your niche? Are you looking for a way to improve your marketing? Word of mouth marketing is the best way to do both. This strategy is free and effective. The best way to achieve it is to focus on great customer service. …