Jatinder Palaha
Humans create labels to define an object, person or process. The label to some degree is needed in order for us to differentiate it from other things. If all things were blue, then there is no separation and we would not know anything else. The separation illusion is created for …
When it comes to establishing a strong foothold within your industry, it is absolutely necessary to build a unique and recognised brand that aligns with a clear and direct brand message. Your brand message should clearly and concisely convey to potential customers what you have to offer, and how committed …
This might be the most important word in the copywriter’s arsenal, ranking higher than even “free,” “new” and “savings.” Do you have any guesses as to what this word might be? We’re talking about the word “you.” Using the word “you” gets your prospect’s attention and keeps them reading. It’s …
Are you focusing on the wrong thing? How many coaches do you know who are always in a panic? Coach: “Have you seen the new software/plugin/report/program etc?” He practically shouts to me over the phone. “It’s amazing! It does this and this and this… And I think I should get …
Is Your Marketing Missing the Boat with Gen X, Millennials, and Gen Z? In this post let’s take a look at how to use Generational Marketing to target your audience. You might be a Facebook marketing whiz. You’ve got targeting down, you create compelling posts to share with your followers, …
What if you could control the way your audience reacts to your website and content wiith Sales Psychology? It sounds like something out of a Frankenstein story – or else a terrifying, dystopian tale that could keep you awake at night. Right? Well… maybe. But the truth is that it’s …
Who are you and why should anybody care what you think? If you can’t answer that question in a compelling manner, then you’re probably not an authority figure in your niche. Maybe you’re just starting out. Or, maybe you’ve been in the game a while, but you’re having a hard …
It takes work and effort to make something work. The biggest problem is when business owners don’t give something long enough, test it enough to make it work and instead jump to the next shiny thing that catches their attention just because someone else is making noise. There’s no coincidence …
Is it possible to get influencers to take notice of what you are doing – Want some tips? Online influencers have a constant need for interesting content to share with their readers. Create the right content, send it to influencers and I guarantee some of them will take notice and …
