What is Persuasion? Persuasion is convincing someone to do something. Great persuasion is convincing them it’s their idea to do it. The human brain can be influenced through its three systems of… primal (sex) emotions (empathy) rationalisation (logic) When marketing is truly working, it’s appealing to all three of these …
Listen to podcast below: The Digital Rapport® podcast is available on… Anchor Apple Podcasts Breaker Google Podcasts Overcast Pocket Casts RadioPublic Spotify Transcription of the podcast: Hey everybody, how you doing I’m on one of my walks again, and I’m just having one of these deep thoughts around the implications of bad knowledge and inforamtion. How often …
You are thinking about starting a new business so it’s important to know why people buy. You want to make a lot of money. To do that, you need to sell something. You have an idea, but it is not great. Here are the secrets of psychology that will help …
There are many ways to deliver a coaching session/coaching or consulting services for the different areas of life and business that you provide services for (Free or paid). Don’t feel you have to fit into a cookie-cutter mould in order to deliver the “perfect” coaching session for your ideal client. …
How well do you know your potential clients, more so their pain points? Why is this important to know? Just recently I was talking to someone about their niche as they were not too sure how to attract clients. So I asked them a few questions… What business are you in? …
“Marketing is the price you pay for being unremarkable.” – Robert Stephens, founder of Geek Squad. This isn’t black hat. Maybe grey hat. And the things I’m about to share with you are not illegal. They are aggressive and controversial. They might upset some people. And I don’t necessarily recommend …
This might be the most important word in the copywriter’s arsenal, ranking higher than even “free,” “new” and “savings.” Do you have any guesses as to what this word might be? We’re talking about the word “you.” Using the word “you” gets your prospect’s attention and keeps them reading. It’s …
Are you focusing on the wrong thing? How many coaches do you know who are always in a panic? Coach: “Have you seen the new software/plugin/report/program etc?” He practically shouts to me over the phone. “It’s amazing! It does this and this and this… And I think I should get …
The 20 Most Influential Words in Advertising Suddenly Now Announcing Introducing Improvement Amazing Sensational Remarkable Revolutionary Startling Miracle Magic Offer Quick Easy Wanted Challenge Compare Bargain Hurry – David Ogilvy 12 Phrases for Exclusivity Members only Login required Class full Membership now closed Ask for an invitation Apply to …
A few years back I brought a book called “Hypnotic Writing” from Joe Vitale. It’s one of the best investments I ever made in learning not just good, but great copywriting that converts like crazy. This morning I was cleaning out some old files, and ran across my handwritten notes …