Most people treat AI like a magic button: they type “write me an ad for my product” and then copy-paste whatever pops out. The problem? That output is usually flat, generic, and forgettable.
AI is powerful, but it doesn’t think like a marketer. It doesn’t know what grabs attention, builds desire, or drives someone to click “buy.” That’s where you—the human—come in. By guiding AI with the same copywriting frameworks professional marketers use, you can transform bland text into persuasive copy that resonates with your audience.
In this post, I’ll share 6 proven marketing models (like AIDA, PAS, and Storytelling) along with ready-to-use AI prompt templates. Use them to make GPT your creative assistant, not just a text generator.
But First lets see some before and after examples :
Before & After: The Power of Better Prompts
Let’s look at a quick example. Imagine you’re selling a reusable water bottle.
Basic Prompt (what most people do):
“Write me an ad for a reusable water bottle.”
AI Output:
“Our reusable water bottle is durable, eco-friendly, and keeps your drinks cold. Buy yours today!”
Not bad, but also not memorable. It sounds like a hundred other water bottle ads.
Improved Prompt (using AIDA):
“Write a Facebook ad using the AIDA model for eco-conscious millennials. The product is a reusable water bottle that keeps drinks cold for 24 hours. The goal is to get people to click to shop. Use a casual, inspiring tone.”
AI Output:
Attention: Still buying plastic bottles that end up in landfills?
Interest: Meet the water bottle that saves you money and the planet—while keeping your drink ice-cold for a full day.
Desire: Imagine hiking, working, or road-tripping with refreshing water always by your side.
Action: Click now to grab yours and start making a difference today.
Notice the difference?
The improved prompt produces copy that’s targeted, persuasive, and emotionally engaging—all because it was structured with a proven marketing model.
6 proven marketing models
1 – AIDA Model (Attention → Interest → Desire → Action)
Use case: Ads, landing pages, product descriptions.
Prompt Template:
“Write a [type of copy: e.g., Facebook ad, landing page headline] using the AIDA model. The audience is [target audience]. The product is [product name/description]. The desired outcome is [e.g., click, sign-up, purchase]. Use a [tone: playful, professional, urgent] style.”
Example:
“Write a Facebook ad using AIDA for eco-conscious millennials promoting a reusable water bottle that keeps drinks cold for 24 hours. The goal is to get them to click to shop. Use a casual and inspiring tone.”
2 – PAS Model (Problem → Agitate → Solution)
Use case: Sales pages, email campaigns, ad hooks.
Prompt Template:
“Write [type of copy] using the PAS model. Identify the biggest problem the audience faces regarding [topic/product], intensify the pain or frustration, and then present [product/service] as the solution. Target audience: [describe them]. Tone: [choose style].”
Example:
“Write a sales email using PAS for busy professionals who struggle with meal prep. Agitate the frustration of wasting time and money on takeout. Present our healthy meal subscription box as the solution. Keep it persuasive but friendly.”
3 – Before–After–Bridge (BAB)
Use case: Ads, social media posts, storytelling.
Prompt Template:
“Write [copy type] using the Before–After–Bridge model. Show what life is like before using [product/service], describe the transformation after, and then bridge it with how [product/service] makes it possible. Target audience: [describe them]. Tone: [choose].”
Example:
“Write a LinkedIn post using BAB for HR managers frustrated with manual scheduling. Show the chaos of the ‘before,’ the smooth workflow of the ‘after,’ and bridge with how our AI scheduling tool makes it happen. Tone: professional and engaging.”
4 – FAB (Features–Advantages–Benefits)
Use case: Product descriptions, website copy.
Prompt Template:
“Write [copy type] using the FAB model. Highlight the key features of [product/service], explain the advantages compared to alternatives, and describe the emotional or practical benefits for [target audience]. Tone: [choose].”
Example:
“Write a product description using FAB for a smartwatch with heart-rate monitoring and GPS. Emphasize the advantage over basic trackers and the benefit of peace of mind for health-conscious users. Tone: trustworthy and inspiring.”
5 – Storytelling (Hero’s Journey / Relatable Story)
Use case: Brand content, email sequences, long-form ads.
Prompt Template:
“Write a [story/ad/email/blog] that tells a story using the [Hero’s Journey OR relatable customer story] framework. The protagonist is [ideal customer]. Show their struggle with [pain point], the turning point when they find [solution/product], and the transformation they experience. End with a clear call-to-action. Tone: [choose].”
Example:
“Write a storytelling-style sales email using the Hero’s Journey for small business owners overwhelmed with bookkeeping. Show their struggles, how they discover our accounting software, and how it transforms their workflow. End with a call to start a free trial.”
6 – 4 Ps (Promise–Picture–Proof–Push)
Use case: High-conversion landing pages, direct response ads.
Prompt Template:
“Write a [landing page/ad/email] using the 4 Ps framework. Start with a bold promise, paint a vivid picture of results, add proof (testimonials, stats, credibility), and push the reader toward taking action. Audience: [describe]. Tone: [choose].”
Example:
“Write a landing page using the 4 Ps for a fitness app targeting new moms who want to regain energy. Start with a bold promise, show the picture of life after transformation, provide proof (user success stories), and push them to sign up for a free trial.”
Pro Tip: Always include
- Audience (who is this for?)
- Product/service (what are we selling?)
- Tone (playful, professional, urgent, inspirational)
- Goal (click, sign-up, purchase, awareness)
That way, GPT has context + structure + psychology = effective copy.
Conclusion
AI won’t replace great marketers—it will amplify those who know how to use it well. The difference between copy that converts and copy that gets ignored comes down to context, psychology, and structure.
By prompting GPT with frameworks like AIDA, PAS, and BAB, you’re giving it a roadmap that turns raw words into conversion-driven marketing content.
AI tools like GPTs don’t inherently understand persuasion, human psychology, or marketing frameworks — they just generate based on patterns in data. That’s why unstructured prompts like “write me an ad for my product” often produce generic or ineffective copy.
What makes the difference is when a marketer (or anyone with domain knowledge) applies structured models of communication to shape the prompt. For example:
AIDA model (Attention, Interest, Desire, Action): Guiding AI to structure copy that grabs attention, builds curiosity, creates emotional desire, and drives action.
PAS model (Problem, Agitate, Solution): Helping AI frame messaging around customer pain points and solutions.
Story frameworks (Hero’s Journey, Before-After-Bridge): Making content resonate emotionally.
Contextual detail: Audience segment, tone, medium (ad, email, landing page), and desired outcome.
Without this, the AI gives surface-level “content” but misses the psychology of persuasion and conversion.
So the real skill lies in the human-AI collaboration:
Humans bring strategy, psychology, and models.
AI brings speed, variation, and iteration.
Together, they produce copy that resonates deeply rather than just filling space.
Now it’s your turn:
- Try one of the templates above for your next ad, email, or landing page.
- Experiment with tone, audience, and call-to-action until it feels human.
- And remember: the real magic happens when you combine AI speed with your strategic insight.
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