Do you know how to talk to the media and write a press release? Sure you can pick up a phone, but if you really want to make the media sit up and take notice, you need to communicate with reporters the way they like best…with press releases. What is …
Have You Tried Postcard Marketing? This may sound old skool but it can still work. In fact it may work better now than before. (Direct mailing) When you sift through your day’s mail, what’s the first thing you do? Even before you start sorting your mail and dumping it into …
Did you know that your conversion rate to sell more books is 32 times higher on Amazon than on your own site? Selling more books isn’t just about more traffic. We have to show our potential customers why they should buy a copy of our book instead of the other …
Understanding and using emotions in direct mail can help influence a call to action. Once you become attuned to the emotional component that’s used in advertising and marketing, you’ll see it everywhere you look…and become more aware of how it’s working on you. But what’s really interesting is making it …
In this post, we’ll take a look at 21 ways on hoe to grow your Facebook group. While it’s a great idea to run your own finely-tuned Facebook Group, make sure you take advantage of other Facebook Groups too—as a member. If you search Facebook Groups, you will often find …
There are many ways to deliver a coaching session/coaching or consulting services for the different areas of life and business that you provide services for (Free or paid). Don’t feel you have to fit into a cookie-cutter mould in order to deliver the “perfect” coaching session for your ideal client. …
How well do you know your potential clients, more so their pain points? Why is this important to know? Just recently I was talking to someone about their niche as they were not too sure how to attract clients. So I asked them a few questions… What business are you in? …
If there’s one thing that confuses and frustrates new (and even seasoned) copywriters it’s the not-always-obvious features and benefits. We want to share all the great things about our new coaching program, so we say things like: 6-week self-study course Includes workbooks and live training Members’ only discounts While these …
Workshops, live events and now especially online events can help small businesses and entrepreneurs in many different ways. If you’re thinking about holding your own on or offline event, it’s important to clarify exactly why. The reason is that all of your major decisions in planning and running the event …
If you’re marketing online, it’s imperative that you master the language of marketing in order to maximise your results. That’s right – knowing the language of marketing can actually increase your income. For example, if you don’t know what A/B testing is, then you’re not doing it. And if you’re …